LUSINI – Home of Inspiration! B2B and B2C campaign for a new and strong umbrella brand.

Under the new umbrella brand LUSINI, EMG will offer products in professional quality from a single source. LUSINI isn’t only a marketplace for product offers, but also a consultant at eye level as well as a source of inspiration for all topics regarding the guest experience for commercial clients and for the broad range of home & living for private clients.

The challenge is to popularise the new umbrella brand, communicate the broad product and consulting range as well as simultaneously inspire all clients with relevant topics.

We developed a concept for the campaign which positions the new umbrella brand LUSINI prominently as the initiator of “solutions” for all décor and interior design needs, equally for both commercial and private clients: LUSINI Home of inspiration.

The creative concept: The décor and interior design need will be staged through the sketch of an idea, and LUSINI’s concrete product range resolves the implementation of this need. The products shown in the picture can be ordered instantly via “Shop the Look”, and the client can implement his need quickly.

In a media test, alongside owned and earned media, paid media will be tested regionally in high-coverage media like OOH and radio as well as online/digital media in addressable TV and streaming environments. A campaign landing page accompanies the communication (